SMALL BUSINESS KNOW HOW
Brand Identity | Branded Collateral Design
Small Business Know How offers Accounting and Business Development services, specifically to women who have a business in the beauty industry.
Small Business Know How came to me seeking a total rebrand. The previous branding was not driving results or communicating the core values and promises of the business.
For this rebrand I had several goals. I wanted to incorporate the target audience into the imagery in order to make the brand feel more personal. I needed to create a more feminine mood and modernise the brands look. My final goal was to embody qualities of the Art Deco style as Di (the CEO) dreamt of having bits of this stunning era scattered throughout her new brand identity.
“When I saw my new branding I just thought “Wow”, I could really see how much potential my business has.”