Brand & Campaign
From product launches to full campaign rollouts — visual storytelling that builds brands and moves audiences across every channel.
George Foreman | Times Square Placement
Creative Development · Video Production · Post-Production
Developed the storyboard and collaborated on art direction for this fast-paced commercial showcasing the George Foreman Smokeless Grill. Worked on set to establish shots and bring the visual concept to life, then independently handled editing and motion graphics through final delivery.
My Role: Storyboarding · Art Direction · On-Set Production · Video Editing · Motion Graphics
National Hardwareâ„¢ | Barn Door Lock Commercial
Original Concept · Creative Development · Video Production
Developed the original creative concept for this commercial, using a relatable, everyday moment to turn a functional home product into a story about privacy and peace of mind. Helped bring the concept to life through production, cinematography, and editing, balancing humor and visual storytelling with a clear product message.
The finished commercial earned 68,000+ views on YouTube.
My Role: Original Concept · Creative Development · Production · Editing
Russell Hobbs® | Brand Commercial
Creative Development · Direction · Cinematography · Post-Production
Collaborated on storyboarding and art direction to develop the visual approach for this Russell Hobbs commercial. Directed and filmed the production on set, then independently handled post-production, including editing, motion graphics, audio mixing, and final finishing.
My Role: Storyboarding · Art Direction · On-Set Direction · Cinematography · Editing · Motion Graphics · Audio Mixing