Florence. The Label
Brand Identity | Branded Collateral Design | Print Design
Florence is a Sydney based ethical clothing label. Founded by Florence Barr, her clothing is inspired by everyday women and was created to nurture, inspire and empower them.
The branding for Florence needed to reflect the garments; feminine, effortless, thoughtful and natural. With this in mind, I hand drew the logo and introduced burgundy to warm the brand.
“Hannah was amazing to work with - her creative flare and professionalism enabled her to excel my expectations. She was extremely talented and proficient whilst also very receptive to any direction or ideas I wanted to put forward throughout the design process.
Highly recommend this gem and can’t wait to work with her again in the future!”